{"title":"This Is How I Roll Film","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003ca href=\"https:\/\/thisishowirollfilm.co.uk\/\" target=\"_blank\" title=\"This Is How I Roll Film Homepage\" rel=\"noopener\"\u003eThis Is How I Roll Film\u003c\/a\u003e is a small, independent UK film operation with a simple philosophy: source interesting film, hand-roll it with care, and make it available at prices that don't punish the habit. Every roll in this collection is hand-rolled and individually packaged, whether that's a recycled 35mm canister or a foil-wrapped 120 spool. There are no automated production lines here.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe range covers black and white and colour film across 35mm and 120 medium format, from the slow and deliberate Noir 64 to the cinematic Kodak Vision3 stocks in AHU remjet-free form, all compatible with standard C-41 or black and white chemistry. Whether you're loading a Hasselblad or a point-and-shoot, shooting daylight landscapes or late-night streets, there's a This Is How I Roll Film stock worth putting in your camera.\u003c\/p\u003e","products":[{"product_id":"this-is-how-i-roll-spectrum-400","title":"Spectrum 400 - 35mm Colour Negative Film","description":"\u003ch1\u003eSpectrum 400 - 35mm Colour Negative Film\u003c\/h1\u003e\u003cp\u003eYour dependable ISO 400 colour companion — and proof that small independent film operations can make genuinely good emulsions. Spectrum 400 is from This Is How I Roll Film, a small UK-based outfit with a passion for making analogue photography more accessible. ISO 400 colour negative film that delivers vibrant colours, fine grain, and a broad dynamic range across a wide range of lighting conditions. Comes in a recycled canister with no box, because the habit doesn't need packaging to be real. In stock now and shipping fast from the UK.\u003c\/p\u003e\u003ch2\u003eWhat Makes Spectrum 400 Habit-Forming\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eISO 400\u003c\/strong\u003e - The goldilocks speed. Fast enough for low light and indoor shooting, slow enough for fine grain and rich colour outdoors.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVibrant Colours\u003c\/strong\u003e - Vivid, punchy colour reproduction. Looks alive in prints and scans.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFine Grain\u003c\/strong\u003e - Clean grain structure at ISO 400. More refined than the humble packaging suggests.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBroad Dynamic Range\u003c\/strong\u003e - Handles highlights and shadows with confidence across varied lighting conditions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUK Independent\u003c\/strong\u003e - Made by This Is How I Roll Film, a small UK operation keeping the analogue habit accessible.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRecycled Canister\u003c\/strong\u003e - No box, no waste, no apology. The film is the product.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eC-41 Processing\u003c\/strong\u003e - Standard colour chemistry. Any lab, including ours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e36 Exposures\u003c\/strong\u003e - A full roll for a proper shooting session.\u003c\/p\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cp\u003eEveryday colour photography, travel, street shooting, indoor available light, and photographers who want to support independent UK film production while feeding the habit. Once you've shot it, send it our way — we develop and scan it too.\u003c\/p\u003e\u003chr\u003e\u003cp\u003ePerfect for photographers who want reliable, versatile ISO 400 colour from people who actually care about the craft.\u003c\/p\u003e","brand":"This is How I Roll Film","offers":[{"title":"Default Title","offer_id":57614341374326,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/3892\/5430\/files\/Thisishowiroll_Spectrum_400.jpg?v=1776320489"},{"product_id":"this-is-how-i-roll-250d","title":"This Is How I Roll 250D - 35mm Colour Negative Film - Without Remjet (AHU)","description":"\u003ch1\u003eThis Is How I Roll 250D - 35mm Colour Negative Film - Without Remjet (AHU)\u003c\/h1\u003e\u003cp\u003eHollywood's daylight workhorse. Now in a recycled canister. ISO 250, daylight balanced, and the same stock used on Inception, The Big Short, and The Hateful Eight. Some habits have impeccable taste. This Is How I Roll Film Kodak Vision3 250D is an ISO 250 daylight-balanced colour negative motion picture film, hand-rolled from a fresh Kodak roll into recycled canisters. The AHU version carries no remjet layer, meaning it develops cleanly in standard C-41 chemistry at any colour lab, including ours. If you know CineStill 400D, this is the same underlying emulsion. Outstanding skin tones, extended highlight latitude, and neutral colour rendering that makes everything look considered. In stock now and shipping fast from the UK.\u003c\/p\u003e\u003ch2\u003eWhat Makes TIHR 250D Worth The Habit\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eISO 250\u003c\/strong\u003e - Daylight-balanced, versatile speed. Sits between 200 and 400 in a way that handles most situations with ease.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKodak Vision3 250D Stock\u003c\/strong\u003e - Professional motion picture emulsion used on major productions. The cinema credentials are real.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNo Remjet (AHU)\u003c\/strong\u003e - Factory Anti-Halation Undercoat instead of remjet backing. Develops cleanly in standard C-41 without any special handling or cinema lab required.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOutstanding Skin Tones\u003c\/strong\u003e - Professional cinema-grade colour rendering. Portraits look exceptional.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExtended Highlight Latitude\u003c\/strong\u003e - Handles bright highlights without blowing out. Wide dynamic range for challenging lighting.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNeutral Colour Rendering\u003c\/strong\u003e - Accurate, controlled colour without oversaturation. Looks deliberate.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eC-41 Processing\u003c\/strong\u003e - Standard colour chemistry. Any lab, including ours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRecycled Canisters\u003c\/strong\u003e - Hand-rolled into recycled canisters sourced from labs around the UK.\u003c\/p\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cp\u003ePortraiture, travel, documentary work, everyday shooting, and photographers who want cinema-quality colour in a standard C-41 film. Once you've shot it, send it our way — we develop and scan it too.\u003c\/p\u003e\u003chr\u003e\u003cp\u003ePerfect for photographers who want Kodak's professional colour science in their 35mm camera without needing a film set to justify it.\u003c\/p\u003e","brand":"This is How I Roll Film","offers":[{"title":"Default Title","offer_id":57614341505398,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/3892\/5430\/files\/Thisishowiroll_250D.jpg?v=1776320605"},{"product_id":"this-is-how-i-roll-noir-100","title":"Noir 100 - 35mm Black and White Film","description":"\u003ch1\u003eNoir 100 - 35mm Black and White Film\u003c\/h1\u003e\u003cp\u003eCinema in black and white. Without needing a director's chair. Noir 100 takes its name seriously — ISO 100, near-infrared sensitivity, and the kind of tonal character that makes everything look like it was shot with intent. This Is How I Roll Film Noir 100 is an ISO 100 panchromatic black and white film inspired by the visual language of classic noir cinema. Hand-rolled from fresh stock into recycled canisters, it's coated onto a transparent polyester base that dries completely flat, making it a particularly strong choice for photographers who scan their own negatives. Extended near-infrared sensitivity adds a further dimension for those who want it. In stock now and shipping fast from the UK.\u003c\/p\u003e\u003ch2\u003eWhat Makes Noir 100 Good\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eISO 100\u003c\/strong\u003e - Slow and deliberate. Designed for good light and careful shooting where tonal character matters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStrong Tonal Character\u003c\/strong\u003e - Images look intentional. The noir namesake isn't just branding.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNear-Infrared Sensitivity\u003c\/strong\u003e - Extended sensitivity for those who want to explore near-infrared work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTransparent Polyester Base\u003c\/strong\u003e - Dries completely flat. Excellent for scanning — no curl, no fight.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHand-Rolled\u003c\/strong\u003e - Fresh stock in recycled canisters. Independent film production done properly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStandard B\u0026amp;W Chemistry\u003c\/strong\u003e - Develops in standard chemistry without special handling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e36 Exposures\u003c\/strong\u003e - A full roll with cinematic intentions.\u003c\/p\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cp\u003eStreet photography, fine art work, photographers who scan their own film and appreciate a flat base, and anyone who wants black and white with a deliberate aesthetic character. Once you've shot it, send it our way — we develop and scan it too.\u003c\/p\u003e\u003chr\u003e\u003cp\u003ePerfect for photographers who want their black and white to carry the same visual weight as the films that inspired its name.\u003c\/p\u003e","brand":"This is How I Roll Film","offers":[{"title":"Default Title","offer_id":57614343733622,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/3892\/5430\/files\/Thisishowiroll_Noir_100.jpg?v=1776320605"},{"product_id":"this-is-how-i-roll-noir-400","title":"Noir 400 - 35mm Black and White Film","description":"\u003ch1\u003eNoir 400 - 35mm Black and White Film\u003c\/h1\u003e\u003cp\u003eThe fastest in the collection. Built for when the light doesn't cooperate. The Noir range covers four speeds — Noir 400 is the one you reach for when the other three would leave you underexposed. This Is How I Roll Film Noir 400 is the fastest member of the Noir collection, rated at ISO 400 and sharing the same transparent polyester base, cinematic character, and hand-rolled recycled canister approach as the rest of the range. Where the slower Noir films reward careful, deliberate shooting in good light, Noir 400 opens the collection up to indoor available light, overcast conditions, and street photography where speed matters. In stock now and shipping fast from the UK.\u003c\/p\u003e\u003ch2\u003eWhat Makes Noir 400 Good\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eISO 400\u003c\/strong\u003e - The speed that handles most situations. Fast enough for available light indoors, versatile enough for everything outside.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCinematic Character\u003c\/strong\u003e - The same intentional, noir-inspired aesthetic as the rest of the collection, now available when the light is genuinely difficult.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTransparent Polyester Base\u003c\/strong\u003e - Dries completely flat. Excellent for scanning — no curl, consistent results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHand-Rolled\u003c\/strong\u003e - Fresh stock in recycled canisters. Independent film production done properly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStandard B\u0026amp;W Chemistry\u003c\/strong\u003e - Develops in standard chemistry without special handling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e36 Exposures\u003c\/strong\u003e - A full roll for situations that don't give you time to think.\u003c\/p\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cp\u003eStreet photography, indoor available light, overcast conditions, documentary work, and photographers who want the Noir collection's character without being limited to bright conditions. Once you've shot it, send it our way — we develop and scan it too.\u003c\/p\u003e\u003chr\u003e\u003cp\u003ePerfect for photographers who want cinematic black and white character at a speed that actually works when the light stops cooperating.\u003c\/p\u003e","brand":"This is How I Roll Film","offers":[{"title":"Default Title","offer_id":57614351991158,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/3892\/5430\/files\/Thisishowiroll_Noir_400.jpg?v=1776320733"},{"product_id":"this-is-how-i-roll-500t","title":"This Is How I Roll 500T - 35mm Colour Negative Film - Without Remjet (AHU)","description":"\u003ch1\u003eThis Is How I Roll 500T - 35mm Colour Negative Film - Without Remjet (AHU)\u003c\/h1\u003e\u003cp\u003eHollywood's film stock. In your camera. Without the drama. Kodak Vision3 500T is what they shot Dunkirk on. This Is How I Roll Film put it in a 35mm canister so you don't have to work on a film set to use it. An ISO 500 tungsten-balanced colour negative motion picture film, hand-rolled from a fresh 400ft Kodak roll into recycled canisters sourced from film labs around the UK. The AHU version replaces the original remjet backing with Kodak's factory Anti-Halation Undercoat, which washes away cleanly during processing. Not home-stripped remjet film — the genuine factory AHU version. In stock now and shipping fast from the UK.\u003c\/p\u003e\u003ch2\u003eWhat Makes TIHR 500T Worth The Habit\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eISO 500\u003c\/strong\u003e - Fast, tungsten-balanced, built for difficult light. The cinema speed for available light shooting after dark.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKodak Vision3 500T Stock\u003c\/strong\u003e - Professional motion picture emulsion. Shot Dunkirk, 1917, and a significant portion of prestige cinema. Now in your camera.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTungsten Balanced\u003c\/strong\u003e - Optimised for artificial light sources. Renders tungsten, LED, and mixed lighting beautifully without going orange.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNo Remjet (Factory AHU)\u003c\/strong\u003e - The factory Anti-Halation Undercoat version. Develops cleanly in standard C-41. This distinction matters — it's not the same as DIY remjet removal.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExtended Highlight Latitude\u003c\/strong\u003e - Cinema film is engineered to handle extreme contrast ratios. That capability transfers directly to still photography.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eC-41 Processing\u003c\/strong\u003e - Standard colour chemistry. Any lab, including ours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRecycled Canisters\u003c\/strong\u003e - Hand-rolled into recycled canisters from UK film labs.\u003c\/p\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cp\u003eNight photography, concerts, indoor available light, tungsten-lit interiors, mixed lighting situations, and photographers who want the cinema colour palette at high speed without wrestling with remjet. Once you've shot it, send it our way — we develop and scan it too.\u003c\/p\u003e\u003chr\u003e\u003cp\u003ePerfect for photographers who want professional cinema colour in difficult light. 500T earns the cinematic comparison.\u003c\/p\u003e","brand":"This is How I Roll Film","offers":[{"title":"Default Title","offer_id":57614357987702,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/3892\/5430\/files\/Thisishowiroll_500T.jpg?v=1776320828"},{"product_id":"this-is-how-i-roll-maverick-125","title":"This Is How I Roll Maverick 125 - 35mm Colour Negative Film","description":"\u003ch1\u003e\u003cstrong\u003eThis Is How I Roll Maverick 125 - 35mm Colour Negative Film\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eFrom aerial reconnaissance to your camera bag.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOriginally engineered to photograph the earth from altitude. Now available for photographers whose ambitions are somewhat closer to ground level.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis Is How I Roll Film Maverick 125 35mm Film is an ISO 125 colour negative film originally designed for aerial photography, hand-rolled into recycled canisters by This Is How I Roll Film. The aerial heritage translates directly into the characteristics that make it interesting for still photography: ultra-fine grain, high definition detail, precise colour accuracy, and a tonal range that handles the extremes of exposure with composure. It shares the same thin polyester base and light piping caveat as the Noir collection, and develops in standard C-41 chemistry. In stock now and shipping fast from the UK. 36 exposures, no DX code.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat Makes This Is How I Roll Film Maverick 125 35mm Film Habit-Forming\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAerial Origins, Photographic Results\u003c\/strong\u003e Aerial photography demands a film that resolves fine detail accurately from altitude, handles wide dynamic range across varied terrain and lighting conditions, and maintains colour fidelity under circumstances that standard photographic films weren't designed for. Those same engineering requirements translate directly into the characteristics that make Maverick 125 distinctive at ground level: sharpness that holds under scrutiny, colour that doesn't drift, and tonal depth that rewards careful scanning and printing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUltra-Fine Grain\u003c\/strong\u003e The grain structure on Maverick 125 is exceptionally fine, producing negatives with a clean, smooth quality that reflects the film's technical origins. For photographers who want the finest grain available in a colour negative film at ISO 125, the aerial heritage is a genuine advantage rather than a marketing angle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISO 125: Precise and Considered\u003c\/strong\u003e ISO 125 is a deliberate speed for deliberate photographers. It rewards good light and careful exposure, producing its best results outdoors in natural light or in controlled studio conditions. It isn't a film for available light interiors or unpredictable conditions; it's a film for situations where you know what you're working with and want the best the format can produce.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCinematic Colour and Contrast\u003c\/strong\u003e Maverick 125 delivers accurate, true-to-life colour with dynamic contrast and a tonal range that gives images genuine depth. The palette is clean and precise rather than warm or stylised, producing results that suit landscape, architectural, and fine detail work where colour accuracy matters as much as aesthetic character.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThin Polyester Base: Flat Negatives, Handle with Care\u003c\/strong\u003e Like the Noir collection from This Is How I Roll Film, Maverick 125 is coated onto a thin base that dries completely flat, making it a strong performer for photographers who scan their own negatives. The same thin base also makes it susceptible to light piping. Load in dim or subdued light and store in the black canister pot rather than a clear one. The same two habits that apply across all This Is How I Roll Film stocks with a thin base.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStandard C-41 Processing\u003c\/strong\u003e Develops in standard C-41 chemistry at any colour lab, including Chemical Dependency Lab. No special handling, no unusual requirements.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo DX Code: Set Your ISO Manually\u003c\/strong\u003e No DX code on the canister. Set your ISO manually to 125. Cameras without manual ISO control are not compatible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e36 Exposures\u003c\/strong\u003e A full 36-exposure roll in a recycled canister. No box, no excess packaging.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e Maverick 125 earns its place for landscape, architectural, travel, and fine detail work in good natural light or controlled studio conditions. The ultra-fine grain and colour accuracy make it a strong choice for any work where image quality and tonal precision are the priority, and for photographers who want a distinctive and technically capable colour film at ISO 125 that goes beyond the mainstream options. The flat-drying polyester base makes it particularly well suited to photographers who develop and scan their own film. C-41 development is available here at Chemical Dependency Lab if you'd rather hand it over.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Landscape and architectural photographers who want the finest grain a colour negative film can offer, studio and controlled light work, home developers who scan their own negatives, and anyone whose colour film dependency has outgrown the standard options and is ready for something with a more interesting history.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eMaverick 125 started its working life photographing terrain from altitude. The precision that required, in colour accuracy, grain structure, and tonal range, is exactly what makes it compelling for still photography. It isn't the most versatile film in the bag and it doesn't pretend to be. What it offers is a level of technical quality with an unusual provenance, at a price that reflects both.\u003c\/p\u003e","brand":"This is How I Roll Film","offers":[{"title":"Default Title","offer_id":57743705473398,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/3892\/5430\/files\/Thisishowiroll_Maverick_125.jpg?v=1778159729"},{"product_id":"noir-64","title":"Noir 64 - 35mm Black and White Film","description":"\u003ch1\u003eNoir 64 - 35mm Black and White Film\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eThe slowest, the finest, the one that sees further.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eISO 64 asks a lot of the light. In return it gives you some of the finest grain in the Noir collection and a sensitivity to the near-infrared that most films can't match.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis Is How I Roll Film Noir 64 35mm Film is the slowest and finest-grained member of the Noir collection, rated at ISO 64 and coated onto a transparent polyester base that dries completely flat for easy scanning. Like the rest of the Noir range, it's panchromatic, hand-rolled into recycled canisters, inspired by the visual language of classic noir cinema, and priced at a level that makes shooting it regularly straightforward. The near-infrared sensitivity extends the creative possibilities further still. In stock now and shipping fast from the UK. Standard black and white chemistry, 36 exposures, no DX code.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat Makes This Is How I Roll Film Noir 64 35mm Film Habit-Forming\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eISO 64: The Finest Grain in the Collection\u003c\/strong\u003e ISO 64 is the slowest speed in the Noir range and delivers the finest grain as a result. In good natural light it produces images with exceptional clarity, smooth tonal gradation, and a level of detail that faster films in the same family can't quite match. It rewards photographers who work deliberately and want the best the Noir collection has to offer when the light is on their side.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNear-Infrared Sensitivity\u003c\/strong\u003e Noir 64 has spectral sensitivity extending into the near-infrared range, comparable to Ilford SFX. Shot unfiltered it behaves as a conventional panchromatic film. Add an infrared filter and the classic infrared aesthetic appears: darkened skies, luminous foliage, and tonal rendering that standard emulsions don't produce. For photographers interested in the infrared look, the slower speed and finer grain of Noir 64 make it a particularly rewarding starting point within the collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTransparent Polyester Base: Flat Negatives, Better Scans\u003c\/strong\u003e The transparent polyester base dries completely flat, making loading into scanning carriers clean and consistent. For home developers who scan their own film, flat negatives are a practical advantage that becomes obvious quickly. The polyester base also offers long-term dimensional stability that acetate-based films don't always match.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight Piping: Load in Dim Light\u003c\/strong\u003e The thin polyester base makes Noir 64 susceptible to light piping. Load in dim or subdued light and store the film in the black canister pot. Two simple habits that keep the problem from ever becoming one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeveloping Times\u003c\/strong\u003e Suggested starting times at 20°C: Kodak D-76 at 9 minutes, Ilford ID-11 at 9 minutes, Rodinal at 1+25 for 6 minutes 15 seconds, and HC-110 at Dilution B for 8 minutes. Times may vary with agitation method and personal preference; a test roll is always worthwhile.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo DX Code: Set Your ISO Manually\u003c\/strong\u003e Set your ISO manually to 64. Cameras without manual ISO control are not compatible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e36 Exposures\u003c\/strong\u003e A full 36-exposure roll in a recycled 35mm canister. No box, no excess packaging.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e Noir 64 earns its place for landscape, architectural, portrait, and fine art work in good natural light. The combination of fine grain, tonal quality, and near-infrared sensitivity makes it a strong choice for photographers who want the most technically refined option in the Noir collection, and for anyone interested in exploring the infrared aesthetic with a slow, fine-grained emulsion. At this price it's an accessible film that punches well above its cost. Black and white development is available here at Chemical Dependency Lab when you're ready to see the results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Landscape and fine art photographers working in good light, home developers who want flat-drying negatives, photographers curious about near-infrared work, and anyone whose dependency on slow film is looking for a new and affordable fix.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eNoir 64 is the most considered film in the collection. Fine grain, near-infrared sensitivity, flat-drying polyester base, and a price that removes any reason not to shoot it. 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Standard black and white chemistry, 36 exposures, no DX code.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat Makes This Is How I Roll Film Noir 200 35mm Film Habit-Forming\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eISO 200: A Useful Middle Ground\u003c\/strong\u003e ISO 200 is an underrated speed in black and white film photography. It handles a wider range of conditions than ISO 64 or 100 without the grain trade-off that comes with ISO 400. For photographers who want the tonal quality of a slower film with more flexibility in mixed or variable light, Noir 200 sits in exactly the right place within the collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNear-Infrared Sensitivity\u003c\/strong\u003e Like Noir 64 in the collection, Noir 200 has spectral sensitivity extending into the near-infrared range, comparable to Ilford SFX. Shoot unfiltered for conventional panchromatic results; add an R72 filter for the infrared look. The slightly faster speed compared to Noir 64 means the filter exposure penalty is a little easier to manage in less than perfect light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Widest Developer Range in the Collection\u003c\/strong\u003e Noir 200 is compatible with a particularly broad range of developers. Suggested starting times at 20°C include: Kodak D-76 stock at 8 minutes 30 seconds, Ilfotec DD-X at 8 minutes with continuous slow agitation, Rodinal at 1+25 for 7 minutes, HC-110 at Dilution J for 60 minutes stand development (agitate for the first minute only), and Ilfosol 3 at 1+14 for 12 minutes. The HC-110 stand development option is particularly useful for home developers who want even tonal development with minimal effort. 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Some habits have excellent taste.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis Is How I Roll Film Kodak Vision3 50D AHU 35mm Film is an ISO 50 daylight-balanced colour negative motion picture film, hand-rolled from fresh Kodak Vision3 stock into recycled canisters. The 50D is the slowest and finest-grained film in the Vision3 lineup, producing images with exceptional clarity, natural colour accuracy, and the kind of dynamic range that professional cinema demands. The AHU version carries no remjet layer, meaning it develops cleanly in standard C-41 chemistry at any colour lab, including ours. In stock now and shipping fast from the UK. Rolled fresh, no box, no DX code.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat Makes This Is How I Roll Film 50D AHU 35mm Film Habit-Forming\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Finest Grain in the Vision3 Lineup\u003c\/strong\u003e ISO 50 is where motion picture engineering produces its most refined results. 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In golden hour light the saturation lifts pleasingly, rewarding photographers who chase that quality of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional Dynamic Range\u003c\/strong\u003e Vision3 50D carries around 11 stops of dynamic range in ECN-2 development, with C-41 adding a modest increase in contrast and saturation. In practical terms this means highlights that hold detail long after other films would block up, and shadows that retain information in conditions where a less capable emulsion would simply go dark. For outdoor photography in high-contrast daylight, where the difference between sky and shadow is extreme, that latitude is directly useful.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe CineStill 50D Connection\u003c\/strong\u003e CineStill 50D is based on this emulsion. The difference is that CineStill removes the remjet before respooling, which introduces the characteristic halation glow around bright light sources. 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The golden hour saturation lift makes it a particularly rewarding choice for photographers who shoot in that quality of light. It's also a compelling option for photographers already familiar with CineStill 50D who want to understand the base emulsion without the halation, or who simply want the finest grain a colour negative film can offer at this price point. C-41 development is available here at Chemical Dependency Lab when you're ready.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Landscape and travel photographers, portrait work in natural daylight, architecture and fine detail work, CineStill 50D shooters curious about the source emulsion, and anyone whose colour film dependency has been looking for an excuse to slow down and shoot something exceptional.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eKodak Vision3 50D has been in major productions because it produces the finest, cleanest image the format is capable of. 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Standard black and white chemistry.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat Makes This Is How I Roll Film Noir 64 120 Film Habit-Forming\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eISO 64 in Medium Format: The Finest Grain in the Collection\u003c\/strong\u003e ISO 64 is the slowest speed in the Noir range and delivers the finest grain as a result. Combined with the larger negative of medium format, that fine grain becomes even less of a factor: detail and smoothness reach a level that the 35mm version can only hint at. In good natural light it produces images with exceptional clarity and tonal gradation that rewards every millimetre of the larger negative.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHand-Rolled and Foil-Wrapped\u003c\/strong\u003e Every roll of Noir 64 120 is hand-rolled by This Is How I Roll Film and individually wrapped in foil before dispatch. 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Across a medium format negative the effect is rendered with more detail and refinement than the 35mm version allows.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTransparent Polyester Base: Flat Negatives, Better Scans\u003c\/strong\u003e The transparent polyester base dries completely flat, making loading into scanning carriers clean and consistent. For home developers who scan their own medium format negatives, flat film is a meaningful practical advantage that becomes obvious quickly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight Piping: Load in Dim Light\u003c\/strong\u003e The thin polyester base makes Noir 64 susceptible to light piping. Load in dim or subdued light and store in the black canister pot. The backing paper on 120 film offers some protection, but care during loading remains important.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStandard Black and White Processing\u003c\/strong\u003e Compatible with a wide range of standard black and white developers. 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It's an artisan process in a market where most film arrives off an automated production line, and it reflects the level of care that goes into every stock in the This Is How I Roll Film range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNear-Infrared Sensitivity\u003c\/strong\u003e Noir 200 has spectral sensitivity extending into the near-infrared range, comparable to Ilford SFX. Shot unfiltered it behaves as a conventional panchromatic film. Add an R72 filter for the infrared look: darkened skies, luminous foliage, and tonal rendering that goes well beyond what ordinary panchromatic films record. Across a medium format negative the effect is rendered with more detail and gradation than the 35mm version allows.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Widest Developer Range in the Collection\u003c\/strong\u003e Noir 200 is compatible with a particularly broad range of developers, including HC-110 stand development (Dilution J, 60 minutes, agitate for the first minute only), a useful option for home developers who want even tonal development with minimal effort. Consult the 35mm developing times as a starting point and adjust for your equipment and preferences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTransparent Polyester Base: Flat Negatives, Better Scans\u003c\/strong\u003e The transparent polyester base dries completely flat, making medium format negatives easy to load into scanning carriers and producing consistent results. A practical advantage for home developers that becomes apparent quickly when compared to curling acetate-based films.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight Piping: Load in Dim Light\u003c\/strong\u003e The thin polyester base makes Noir 200 susceptible to light piping. Load in dim or subdued light and store in the black canister pot. The backing paper on 120 film offers some protection, but care during loading remains important.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10 Exposures\u003c\/strong\u003e A standard 120 roll gives 10 exposures at 6x7, 12 at 6x6, or 16 at 6x4.5 depending on your camera.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e Noir 200 120 suits outdoor photography in variable light, portraiture, travel, and any situation where ISO 100 feels a little limiting but ISO 400 feels like more speed than the scene needs. The near-infrared sensitivity and wide developer compatibility make it the most versatile film in the Noir 120 collection, and the larger medium format negative gives the tonal quality of the Noir range more room to express itself. Black and white development for 120 format is available here at Chemical Dependency Lab when you're ready.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Photographers who want a versatile middle-speed option with near-infrared capability in medium format, home developers who want to experiment with stand development, travel and portrait work in variable light, and anyone whose Noir dependency has moved up to a larger format.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eNoir 200 doesn't make the loudest case for itself within the collection. It simply offers the most flexibility: useful speed, near-infrared sensitivity, stand development capability, a flat-drying polyester base, hand-rolled and foil-wrapped with care, and a medium format negative that makes the most of all of them.\u003c\/p\u003e","brand":"This is How I Roll Film","offers":[{"title":"Default Title","offer_id":57948840362358,"sku":null,"price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/3892\/5430\/files\/Noir_120-200.jpg?v=1779720489"},{"product_id":"this-is-how-i-roll-film-noir-400-120-medium-format-black-white-film","title":"This Is How I Roll Film Noir 400 - 120 Medium Format Black \u0026 White Film","description":"\u003ch1\u003e\u003cstrong\u003eThis Is How I Roll Film Noir 400 - 120 Medium Format Black \u0026amp; White Film\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eThe fastest in the collection. Built for when the light doesn't cooperate. Now in medium format.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Noir range covers four speeds. Noir 400 is the one you reach for when the other three would leave you underexposed, whatever format you're shooting.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis Is How I Roll Film Noir 400 120 Film is the fastest member of the Noir collection in medium format, rated at ISO 400 and sharing the same transparent polyester base, cinematic character, and hand-rolled approach as the rest of the range. Each roll is individually wrapped in foil before dispatch, an artisan detail that reflects the care This Is How I Roll Film puts into every stock they produce. Where the slower Noir films reward careful, deliberate shooting in good light, Noir 400 opens the collection up to indoor available light, overcast conditions, and any situation where speed matters across a medium format negative. In stock now and shipping fast from the UK. Standard black and white chemistry, 10 exposures, no DX code.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat Makes This Is How I Roll Film Noir 400 120 Film Habit-Forming\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eISO 400 in Medium Format: The Noir Collection After Dark\u003c\/strong\u003e ISO 400 is where the Noir collection becomes genuinely versatile across all lighting conditions. It handles indoor available light, overcast skies, and fast-moving subjects that the slower films in the range can't keep pace with. In medium format that versatility is particularly welcome: the larger negative absorbs the faster speed gracefully, producing images with the tonal quality of medium format and the flexibility of ISO 400.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHand-Rolled and Foil-Wrapped\u003c\/strong\u003e Every roll is hand-rolled and individually wrapped in foil before dispatch. In a market where most film arrives off an automated production line, that level of care is worth noting. Your medium format rolls are handled with the same consideration you bring to using them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSharpness and Grain Across a Larger Negative\u003c\/strong\u003e The combination of sharpness, controlled grain, and tonal quality that distinguishes Noir 400 in 35mm is amplified in medium format. The grain is distributed across a larger area, the detail resolves more fully, and the cinematic tonal character of the Noir collection benefits from having more negative to work with.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTransparent Polyester Base: Flat Negatives, Better Scans\u003c\/strong\u003e The transparent polyester base dries completely flat, making medium format negatives easy to load into scanning carriers and producing consistent results. A practical advantage for home developers, particularly with the larger medium format frame where flatness matters even more than in 35mm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight Piping: Load in Dim Light\u003c\/strong\u003e The thin polyester base makes Noir 400 susceptible to light piping. Load in dim or subdued light and store in the black canister pot. The backing paper on 120 film offers some protection, but care during loading remains important.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStandard Black and White Processing\u003c\/strong\u003e Compatible with standard black and white developers. Consult the 35mm developing times as a starting point and adjust for your equipment and preferences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10 Exposures\u003c\/strong\u003e A standard 120 roll gives 10 exposures at 6x7, 12 at 6x6, or 16 at 6x4.5 depending on your camera. At ISO 400 in mixed light, those frames go quickly. Make them count.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e Noir 400 120 earns its place for street, documentary, portrait, and travel photography in mixed or difficult light. The polyester base makes it a strong choice for home developers who scan their own film, and the combination of ISO 400 versatility with medium format image quality makes it a capable and distinctive choice for photographers who want to push the Noir collection into conditions the slower films can't handle. Black and white development for 120 format is available here at Chemical Dependency Lab.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Street and documentary photographers shooting medium format, home developers who want flat-drying negatives in 120 format, photographers who want a capable ISO 400 black and white film with cinematic character, and anyone whose noir dependency in medium format doesn't clock off when the sun goes down.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eNoir 400 takes the tonal quality and flat-drying polyester base of the Noir collection and adds the speed to use it in conditions the rest of the range can't handle. Hand-rolled, foil-wrapped, and ready for whatever the day throws at it. 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