Kodak UltraMax 400 - 35mm Colour Negative Film

The people's champion. Reliable, affordable, and consistently good-looking. Kodak UltraMax 400 is the workhorse colour negative film that's been quietly delivering vibrant, saturated colour and crisp detail for decades. With an ISO 400 speed and wide exposure latitude, it handles pretty much any shooting condition you throw at it—bright daylight, overcast skies, indoor lighting, golden hour chaos. It's the all-around film that makes everyday photography look better than it has any right to, without requiring special equipment, perfect technique, or a trust fund.

What Makes Kodak Ultramax Good

ISO 400 - Fast enough for handheld shooting in varied lighting, slow enough to keep grain fine and colours rich. The goldilocks speed that actually lives up to the hype.

Vivid, Accurate Colour - Bright blues, greens, and reds that pop without looking oversaturated or artificial. Colours feel right—vibrant but believable.

Natural Skin Tones - Balanced for smooth, lifelike skin reproduction. Your portrait subjects will look like humans, not like they've been tangoed or drained of life. Refreshing.

Wide Exposure Latitude - Forgiving when your metering isn't perfect (which is most of the time). Handles highlights and shadows with grace.

Sharp, Fine Imagery - Detail stays crisp even in challenging conditions. You actually get to see what you photographed.

24 or 36 Exposures Available - Choose your own adventure. Burn through a roll quickly or make it last.

Best For

Literally everything. Family gatherings, travel, street photography, portraits, action scenes, spontaneous snapshots, weekend getaways, and any situation where you need a film that just works without drama or personality disorders.

Perfect for photographers who want consistent, beautiful results without overthinking it. Sometimes the best film is the one that gets out of your way and lets you shoot