Fujifilm's emulsions have a reputation for cooler, greener rendering than their American counterparts, which is either a bug or a feature depending on how you feel about skin tones and foliage. We think it is a feature.

On the colour negative side, Fujifilm 200 is the daylight workhorse, happiest in bright conditions and forgiving of a stop either way. Fujifilm 400 buys you the flexibility to keep shooting when the sun goes behind something, without much penalty in grain. Both run through standard C-41.

Velvia 100 is a different proposition. It is slide film, which means E-6 processing and a positive on the film rather than a negative. Saturation is high, latitude is short, and metering matters a great deal more than it does on the negative stocks. Landscape photographers have been putting up with that trade for thirty years, and looking at the results on a lightbox tends to explain why.

Every roll here is fresh, cold stored, and posted from North Essex. Send the colour negative stocks back to us for developing and scanning. We do not process E-6 yet, though it is in development, and we are happy to scan and print slides once they have been developed elsewhere.