Fujifilm 400 - 35mm Colour Negative Film
The replacement for Superia X-TRA 400, made in the USA by Kodak, and not quite UltraMax.
At least, that is what the testing suggests. Fujifilm is not saying.
Fujifilm 400 35mm Film is an ISO 400 daylight balanced colour negative film that replaced Fujifilm Superia X-TRA 400. It is made in the USA and recorded as contract manufactured by Kodak, though side by side tests have found differences from Kodak UltraMax 400. Standard C-41, 36 exposures.
What Makes Fujifilm 400 Habit-Forming
The End of Superia
Superia X-TRA 400 was Fujifilm's long-running consumer ISO 400 film. It was discontinued in all markets in 2024, and Fujifilm 400 is its replacement.
Made by Kodak
The box says made in the USA, and Fujifilm 400 is recorded as contract manufactured by Kodak. The transition was untidy: when the film first appeared, the datasheet link on Fujifilm's site still pointed to the old Superia X-TRA 400 information.
Not Quite UltraMax
UltraMax 400 is the obvious assumption, and it may be right. But independent side by side tests have found differences in contrast and colour between the two, and the published data does not settle the question. It could be UltraMax adjusted for Fujifilm, or a different Kodak emulsion. Nobody outside the two companies has said.
Do Not Expect Superia
Whatever it is, it is a Kodak-made film. Anyone buying Fujifilm 400 for the look of the Superia it replaced should expect something different, and should judge it on its own negatives rather than on the name.
The Everyday ISO 400
This is the speed that handles grey days, interiors, flash and moving subjects without much thought, and the one most people should keep in the camera by default through a British winter.
Standard C-41
Ordinary colour chemistry, with nothing a lab needs warning about, ours included.
| Format | 35mm, 36 exposures |
| ISO | 400 |
| Type | Colour negative |
| Process | C-41 |
| Colour balance | Daylight |
| Made in | USA |
| Manufacturer | Kodak, under contract |
| Replaced | Fujifilm Superia X-TRA 400 |
What replaced Fujifilm Superia X-TRA 400?
Fujifilm 400. Superia X-TRA 400 was discontinued in all markets in 2024 and replaced by Fujifilm 400, which is made in the USA and contract manufactured by Kodak. It is a different film from the Superia it replaced, so expect a different look rather than a continuation.
Fujifilm 400 or Kodak UltraMax 400?
They are close, and both are made by Kodak, but they may not be identical. Independent tests have found differences in contrast and colour, while other photographers treat them as interchangeable. If you already like one, the other is unlikely to disappoint. If you are curious, shoot a roll of each.
Best For Everyday colour in changeable light, travel, events, interiors with flash, and point and shoot cameras that do their own metering. Once you have shot it, send it our way. We develop, scan and print C-41 in house.
Perfect for: People who want one film for everything, Superia shooters working out what comes next, anyone happy to run their own UltraMax comparison, and anyone whose dependency now involves reading the small print on film boxes.
Fujifilm 400 sits somewhere near UltraMax without clearly being it, which makes it one of the few current colour films where your own test roll might tell you something the internet has not settled. Judged on its own negatives rather than the Superia name, it is a capable everyday film for British light. Also available in the Fujifilm 200 & 400 bundle. More Fujifilm film, posted from North Essex.