Fujifilm 200 - 35mm Colour Negative Film

Fujifilm's everyday ISO 200, and the successor to Superia 200.

Made in the USA rather than Japan, which tells you more about its colour than the green box does.

Fujifilm 200 35mm Film is an ISO 200 daylight balanced colour negative film introduced by Fujifilm in 2023 to replace Superia 200. It is made in the USA rather than Japan and is designed for everyday daylight and flash photography. Standard C-41. DX coded, 36 exposures.

What Makes Fujifilm 200 Habit-Forming

Superia's Successor

Fujifilm introduced Fujifilm 200 in 2023 as Superia 200 was wound down. It fills the same place in the range: an affordable daylight film for everyday colour.

Made in the USA

The box says made in the USA, so this is not the Japanese emulsion Superia was. Fujifilm has not named the manufacturer, though photographers comparing datasheets have noted a close resemblance to Kodak's consumer ISO 200 film.

Not the Old Fuji Palette

Anyone buying it expecting the cooler look of Superia should adjust their expectations. Fujifilm 200 renders warmer, and it is best judged on its own negatives rather than on memories of the film it replaced.

Daylight and Flash

ISO 200 is a daylight speed. Bright days, holidays and flash photography suit it well. Once the light drops, Fujifilm 400 is the better choice.

Made for Point and Shoots

DX coded, 36 exposures and standard C-41, it is the kind of film a compact camera handles without any help from you.

Standard C-41

Ordinary colour chemistry, with nothing a lab needs warning about, ours included.

What replaced Fujifilm Superia 200?

Fujifilm 200, introduced in 2023. Despite the Fujifilm branding it is made in the USA rather than Japan, and it is a different emulsion from Superia 200. Expect a warmer look than the film it replaced rather than a like-for-like continuation.

Is Fujifilm 200 good for beginners?

Yes. It is an affordable ISO 200 daylight film, DX coded for automatic cameras and processed in standard C-41 at any lab, which makes it an easy first roll for a point and shoot. Its main limit is light: indoors or on dull days, ISO 400 is the safer choice.

Best For Everyday colour in good light, holidays, family photographs, flash, and point and shoot cameras. Once you have shot it, send it our way. We develop, scan and print C-41 in house.

Perfect for: Point and shoot owners, beginners loading their first roll, people who like a warm daylight film, and anyone whose dependency no longer much minds which country the film came from.

Fujifilm 200 is a dependable everyday film in a familiar green box. It is not Superia, and anyone buying it for that look should know so before loading it. Judged on its own terms, it does exactly what an ISO 200 consumer film should. Also available in the Fujifilm 200 & 400 bundle. More Fujifilm film, posted from North Essex.