This Is How I Roll Film is a small, independent UK film operation with a simple philosophy: source interesting film, hand-roll it with care, and make it available at prices that don't punish the habit. Every roll in this collection is hand-rolled and individually packaged, whether that's a recycled 35mm canister or a foil-wrapped 120 spool. There are no automated production lines here.

The range covers black and white and colour film across 35mm and 120 medium format, from the slow and deliberate Noir 64 to the cinematic Kodak Vision3 stocks in AHU remjet-free form, all compatible with standard C-41 or black and white chemistry. Whether you're loading a Hasselblad or a point-and-shoot, shooting daylight landscapes or late-night streets, there's a This Is How I Roll Film stock worth putting in your camera.